Notes from inside legal marketing operations. Attribution, intake, paid media, and what the data actually shows. Updated when there is something worth saying.
The best legal marketing company for an Arizona law firm is the one that ties spend to signed cases, not the one with the biggest logo wall. Arizona's ABS rules make this decision different than in most states.
Read article →Solo firms under $2M usually can't justify a full-time hire. Firms over $10M should build a department. In the middle, where most law firms land, the answer is usually a third option nobody pitches you.
Read article →Giving your marketing agency access to your CRM is supposed to close the loop. Here's what usually happens instead: they connect the integration, confirm it's working, and never look at it again.
Read article →Most law firms are getting monthly reports full of numbers that don't mean anything. Impressions. Click-through rate. Sessions. The managing partner nods and moves on. That's the arrangement a lot of agencies are banking on.
Read article →That's not a scrappy local firm that figured out marketing. That's private equity money at work. And it's happening right now in Phoenix.
Read article →PI firms waste up to 60 percent of their digital marketing budget because they cannot connect spend to signed cases. Most have an agency. Most of those reports are full of real numbers that answer the wrong question.
Read article →Every agency sends a monthly report. Every report shows growth. At some point you have to ask: improvement toward what, exactly?
Read article →Most PI firms spend $30k a month on Google Ads. Their Google Business Profile has not been touched in six months. The Map Pack gets more clicks than the ads beneath it, and every one of those clicks is free.
Read article →The number looks clean. It fits neatly in the monthly report. The problem is not the number itself — it is what it measures, and what it quietly skips over.
Read article →No newsletter cadence. No marketing fluff. One email when something worth reading is ready.
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