Services

What we do and how it works.

Three ways to engage, from a full fractional marketing partnership to a one-time audit. All of it month to month. All of it built around signed cases, not traffic reports.

RETAINER

Fractional Marketing Partner

Monthly retainer — month to month, no contract

We become your firm's marketing function. Every month we review the numbers, hold your vendors accountable, and do the work they are not doing. The scope adjusts to where you are — some firms need full execution, others need someone to make sense of what they already have and tell them what to do with it.

What is included

  • Full attribution buildout: call tracking, intake data, and ad platform data connected into one reporting layer
  • Monthly strategy sessions with structured agenda and written output — clear numbers, not slide decks
  • Vendor review and accountability — every agency report checked against real case outcomes
  • Hands-on execution as scoped: GBP optimization, review generation, LSA bid strategy, citation cleanup
  • Intake coordination and conversion rate analysis
  • On-call access between sessions when something changes fast

Best for law firms spending real money on marketing who need someone actually accountable to signed cases — not impressions, not leads, not click-through rates.

ONE-TIME

Marketing Review and Strategy

Flat project fee — delivered in 7 to 10 days

A full audit of your current marketing setup. We review every vendor, every channel, every dollar, and come back with a specific roadmap showing what is working, what is not, and exactly what should change.

What is included

  • Full vendor and spend audit
  • Attribution gap analysis: where are leads entering and where are they getting lost
  • Channel-by-channel assessment with benchmarks from comparable law firms
  • Written roadmap with specific recommendations and priority order
  • One review call to walk through findings and answer questions

Best for firms that want a clear picture before making any bigger commitments. Also a common starting point before moving into a retainer.

ONE-TIME

Reporting Dashboard Setup

Flat project fee — delivered in 10 to 14 days

We build the reporting layer that connects your call tracking, intake system, and ad platforms into one view. You stop logging into six places to understand what happened last month.

What is included

  • Call tracking integration and configuration (CallRail or equivalent)
  • Ad platform data consolidation (Google Ads, Meta, LSA)
  • Intake data connection to marketing attribution
  • Custom dashboard setup with the KPIs that matter for a law firm
  • Handoff documentation and a walkthrough session so you know how to use it

Best for firms that know they have a data problem and want to fix the infrastructure before anything else.

Most firms do not know what they are missing until they see it side by side.

Category
DeVere Legal
Typical Agency
What they are
A fractional marketing team inside your firm
A vendor you report to once a month
Legal specialization
Law firms only. We know how a phone call becomes a signed case.
Serves any business, any industry
Attribution
Full-funnel: first call to signed case
Traffic and lead reports. What happens after the call is your problem.
Vendor accountability
We audit your agencies and hold them to real case numbers
They are the agency. They grade their own homework.
Conflict of interest
No referral fees. No vendor relationships.
Often compensated for recommending tools and partners.
Intake involvement
We connect intake data to marketing spend
Stops at the lead. Intake is out of scope.
Reporting
One source of truth across every channel
One report per vendor, each with different numbers
Contract terms
Month to month
Often 6 to 12 month minimums before you see results
Questions

Everything you are probably wondering.

Not sure which option fits your firm?

30 minutes. No prep needed. We will tell you what we see.

Book a Free Call